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Despite initial controversies and a tumultuous past, Pudgy Penguins underwent a transformative change under new management, propelling it to unprecedented success.


  • Pudgy Penguins is an adorable NFT collection known for its unique traits and vibrant community engagement.
  • The rarity and distinctiveness of each chubby penguin contribute to its value and market appeal.
  • The project faced challenges with its original founders, but found redemption under new leadership.
  • Recent developments include significant funding, physical toy launches, and high-profile NFT acquisitions.
  • Despite the downturn in the crypto market, Pudgy Penguins has thrived, introducing innovative products and fostering community connections.

Growth of chubby penguins

Since the “NFT Bull Market” of 2021, the dynamic landscape of non-fungible tokens (NFT) has had significant ups and downs. As the NFT market faces a significant slowdown, price floors for blue-chip NFTs have fell 82.8%sparking uncertainty about the future trajectory of digital collectibles.

However, in the midst of this difficult period, the emergence of Chubby penguins The NFT project has attracted the attention of the community with its unique collection and innovative marketing approaches.

Despite the current market downturn, Pudgy Penguins has defied expectations, showing a steady growth trend in its floor price and sales volume, indicating potential resilience in the face of overall market decline.

Pudgy Penguins All-Time Low Price Chart (Source: CoinGecko)

Here, today, we’ll uncover the key factors contributing to Pudgy Penguin’s notable success in these icy crypto times as we delve into its world.

What are chubby penguins

With 8,888 chubby penguins with unique designs, Pudgy Penguins is a dynamic NFT collection inspired by love, empathy and compassion. Each penguin in the collection has a distinctive set of rarity traits, from an assortment of shirts, hats and glasses of diverse origins, amplifying their individual charm and allure.

Devoted owners of these delightful chubby penguins, affectionately nicknamed “The Huddle” and “Pengus”, enjoy exclusive access to a range of immersive experiences, intellectual property licensing opportunities and a host of other exclusive benefits closely linked to the fabric of the project. .

Each penguin in this collection features a unique blend of five basic trait types, namely body, background, face, head and skin. Indeed, only 2.8% of the collection has four distinct traits, while the vast majority, 97.2%, exhibits five distinct traits, further emphasizing their rarity and exceptional quality.

According to Rarity Sniper, the most notable rarity, Pudgy Penguin #6873, embodies subtle elegance with its green background (0.01%), black skin (0.01%), and mirrored body (0.01%) , commanding a jaw. price down by 400 ETH ($640,000) when it sold.

Source: Pudgy Penguins Twitter

How chubby penguins weathered the crypto winter

In the unpredictable world of NFTs, Pudgy Penguins have faced their share of challenges, especially during the so-called “Crypto Winter.” Let’s find out how this delightful collection weathered the storm and emerged even stronger.

A bumpy start and crypto winter

Pudgy Penguins got off to a promising start, with their NFTs minted for a modest 0.03 ETH at launch. Hobbyists eagerly snapped them up, leading to a quick sell-out within 20 minutes. The average floor price rose from 0.04 ETH in July to an impressive 3.49 ETH in August 2021, raising high expectations for the project. However, this initial success was met with turbulence as their floor price saw a sharp decline from September to December 2021, dropping to 0.88 ETH.

This decline was accompanied by allegations against the project’s founders. Accusations of deviating from the project roadmap and broken promises began to circulate within the community, casting a shadow over the future of Pudgy Penguins.

A turning point: the changing of the guard

Amidst the growing discontent and heated discussions within social media platforms and the Pudgy Penguins community, an important turning point has occurred. In January 2022, a Discord vote led to the expulsion of the original founders, Villemain and Patterson.

The journey of Pudgy Penguins took a fascinating turn when the leadership of the project changed hands. Despite a public offering of 888 ETH from a major Diamond hand of PFP NFTs, the project found a new home with Luca Schnetzler (Netz), who acquired it for 750 ETH in April 2022.

Pudgy Penguins, under the leadership of Luca Netz and his team, has led and taken strategic steps to elevate the project and solidify its position in the NFT space.

Rebranding and refocusing

With Netz at the helm, Pudgy Penguins embarked on a rebranding and reinvigoration of their mission. Swift action was taken to reestablish the fundamental objectives of the project, which corresponded to the creation of a dynamic ecosystem.

The company’s official social media accounts on Instagram, Twitter, Discord and TikTok have been secured and authenticated. Brand elements such as colors, logos, voice and fonts have been designed to convey a cohesive identity.

Expanding to new horizons

Pudgy Penguins, under Netz’s leadership, have made bold strides into uncharted territory. One notable initiative was the announcement of a Penguin-themed children’s book in partnership with the Green Kids Club, an important step towards achieving the project’s storytelling goals.

Freeing intellectual property (IP) rights

In December 2022, Pudgy Penguins took a major step forward by granting Penguins the right to use their NFTs for commercial purposes, which could bring in up to $500,000 per year. The move allows NFT owners to sublicense their digital assets to third parties for commercial purposes, opening up a new realm of possibilities.

Strategic partnerships

Pudgy Penguins has entered into strategic alliances with Hologram Labs and Retail Monster, expanding the project’s horizons. These partnerships enabled the integration of 3D models into Pudgy Penguins, opening avenues for content creation on platforms like YouTube, TikTok, Twitch and Vtube.

Strengthen community ties

In February 2023, Pudgy Penguins embraced a tangible sense of community by hosting physical meetups in multiple locations around the world. These gatherings served to strengthen virtual and physical connections between community members, forging a deeper sense of connection and engagement.

Expand the brand

Pudgy Penguins has filed a trademark application covering various products including printed comics, trading cards, candy, snacks, board games, hoodies, hats, virtual goods, multimedia, and more .

The Pudgy Bridge: a bridge between ecosystems

To add an extra layer of innovation, Pudgy Penguins introduced the Pudgy Bridge. Users can seamlessly transfer their Penguin NFTs across multiple networks and interact with different ecosystems with this unique feature. In other words, the bridge allows Pudgy Penguins NFTs to move from Ethereum’s network to Polygon’s network via the MetaMask wallet, Coinbase wallet, or WalletConnect service.

Recent Developments: The Pudgy Penguins’ Journey of Triumph and Acquisitions

Pudgy Toys and Pudgy World

On May 18, 2023, Pudgy Penguins unveiled Pudgy Toys and Pudgy World, marking their remarkable foray into “Phygital” collectibles.

This innovative step helped raise the average floor price of Pudgy Penguins NFTs to 6.2 ETH in May 2023.

Pudgy Toys introduced a pioneering concept, incorporating physical items alongside NFTs, a move that resonated with enthusiasts and made waves by generating over $500,000 in toy sales on Amazon in just two days.

Pudgy Penguins secures $9 million in seed funding

Last May, Pudgy Penguins reached a major milestone, raising a substantial sum 9 million dollars in start-up financing. With the support of renowned investment firm 1kx, as well as leading entities such as Big Brain Holdings, Kronos Research, Old Fashion Research, CRIT Ventures and LayerZero Labs, this capital injection strengthened the project’s position on the highly competitive NFT market, accelerating its growth trajectory.

Pudgy Toys debuts in Walmart stores

Last September, Pudgy Penguins introduced its exciting Pudgy Toys collection to 2,000 Walmart stores across the United States. The inclusion of unique birth certificates for each toy, allowing users to unlock exclusive traits for their digital “Forever Pudgy” characters in the innovative Pudgy world built on the zkSync Era blockchain has garnered considerable attention and engagement.

Spencer Ventures’ acquisition of Pudgy Penguin NFTs

In a recent development, Spencer Ventures has embarked on a remarkable acquisition journey, acquiring 144 Pudgy Penguin NFTs from the famous art collection of now-defunct crypto hedge fund Three Arrows Capital.

The strategic deal, priced in the mid-six figures and facilitated by prestigious auction house Sotheby’s, highlighted the growing demand and appeal of Pudgy Penguin collectibles. The inclusion of such rare iterations highlighted the project’s continued resonance and market appeal, solidifying its position as a coveted asset in the NFT universe.

Push the limits

Pudgy Penguins continues to expand its reach and influence with the launch of Pudgy Toys, which represents a pivotal moment for both the NFT industry and the digital collectibles market as a whole. With a focus on introducing the next generation to the world of Web3 and establishing new IP licenses via NFTs, the team’s relentless pursuit of excellence and innovation sets a precedent for the industry.

It is important to remember, however, that investors should do their research before investing in an NFT collection. There is a volatility factor in the value of NFTs, as well as a liquidity problem.

The current sales value of Pudgy Penguins is approximately $271 millionwith a floor price of 5.11980 ETH ($9,192.86).


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